Retail · for Whitepaper Co · 2024–25

J.Lindeberg, flagship London HQ

Hardcrete microcement475Floors, steps + joinery

475m² of seamless Hardcrete microcement through the London flagship of fashion house J.Lindeberg — floors, steps and joinery, one continuous material.

The fit-out of J.Lindeberg's flagship HQ on Commercial Street ran to a fiercely compressed programme, with planning issues adding delays on a site that still had to open on time.

We applied Hardcrete microcement across the shop floors, feature steps and joinery — a single tonal surface that lets the robot-arm displays and the clothing do the talking. We worked our stages around the other trades to protect the opening date.

A flagship-grade floor delivered under real programme pressure — the reason a repeat client keeps bringing us back.

Hardcrete microcement floor in the J.Lindeberg flagship store, London
Hardcrete microcement floor in the J.Lindeberg flagship store, London
Hardcrete microcement floor in the J.Lindeberg flagship store, London
Hardcrete microcement floor in the J.Lindeberg flagship store, London