475m² of seamless Hardcrete microcement through the London flagship of fashion house J.Lindeberg — floors, steps and joinery, one continuous material.
The fit-out of J.Lindeberg's flagship HQ on Commercial Street ran to a fiercely compressed programme, with planning issues adding delays on a site that still had to open on time.
We applied Hardcrete microcement across the shop floors, feature steps and joinery — a single tonal surface that lets the robot-arm displays and the clothing do the talking. We worked our stages around the other trades to protect the opening date.
A flagship-grade floor delivered under real programme pressure — the reason a repeat client keeps bringing us back.



