Retail · for Whitepaper Co · 2024–25

J.Lindeberg, flagship London HQ

Hardcrete microcement475 m²Floors, steps + joinery

475m² of seamless Hardcrete microcement through the London flagship of fashion house J.Lindeberg — floors, steps and joinery, one continuous material.

The fit-out of J.Lindeberg's flagship HQ on Commercial Street ran to a fiercely compressed programme, with planning issues adding delays on a site that still had to open on time.

We applied Hardcrete microcement across the shop floors, feature steps and joinery — a single tonal surface that lets the robot-arm displays and the clothing do the talking. We worked our stages around the other trades to protect the opening date.

A flagship-grade floor delivered under real programme pressure — the reason a repeat client keeps bringing us back.

Microcement floor across the showroom lounge — J.Lindeberg flagship, London
Showroom table and rails on microcement floor — J.Lindeberg flagship, London
Retail displays on microcement floor — J.Lindeberg flagship, London
Meeting room with microcement floor — J.Lindeberg flagship, London
Cast concrete 155 detail above upholstered seating — J.Lindeberg flagship, London